Effervescing About Brown, Bubbly Drinks and Their Clear Competitors

There was a time when a soda – whether you called it that – or “pop,” or the generic “coke,” (if it really was Coca Cola, Pepsi or RC), was dark. With the exception of the occasional orange or grape soda, sweet, liquid effervescence was usually a BROWN beverage. 

7-Up is the first popular “clear” soda I recall drinking in my life.  Unfortunately, I associate it with being sick. Because, that’s the only time I drank it.  It was mom’s ready remedy for any stomach upset.  7-UP actually had a successful marketing campaign as the “UN-cola.”

In 1961, Coca Cola created its clear competitor, SPRITE, also with a hint of lemon & lime, dubbed “lymon,” in one if its ad campaigns.

Then, in no particular order, such clear or citrus variations included: Squirt, Fresca, Mello Yello, Mountain Dew, and Sierra Mist.

When I asked my Facebook friends what other sodas come to mind, they offered the following:

Dr. Pepper – but of course.  What soda list would be complete without calling in “the doctor.”  Speaking of which, 1973 – Enter a competitor for the doctor – Mr. Pibb – while Pibb carried the respectful title of “Mr.” – not exactly a credentialed one like “Dr.”  Nevertheless, a tasty drink, quite similar to the Pepper.

One friend mentioned Upper 10, that I would learn debuted in 1933, first bottled by Nehi, then RC.

As I waxed nostalgic about carbonation overall, I remembered how my grandmother, a diabetic, would somehow down the first of the sugar-free (saccharin-laden) drinks – TAB, as well as Diet Rite colas.  How she would have enjoyed the current cornucopia of sugar-free and “light” sodas.

This is obviously, in no way, meant to be an historically accurate chronology of carbonated beverages – just a mental meandering, as usual…

Now, for the proverbial “call to action:”
If you liked this piece, please click “Like,” leave a comment, “Follow” my blog, – better yet, share the link with friends, family, or colleagues you think would enjoy it. It’s the only way a writer can gather an audience. Thanks very much! Nancy 🌹


About nancsue

Writer - Former newspaper columnist - lover of all things nostalgic, collies, music, humor, and ever grateful to those who defend American citizens at home and abroad.
This entry was posted in 1960s, americana, Baby Boomers, cultural history, Food, Humor and tagged , , , , , , , , . Bookmark the permalink.

One Response to Effervescing About Brown, Bubbly Drinks and Their Clear Competitors

  1. Magpie says:

    When I was sick it was always Ginger Ale…

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